The Yahoo Problem
In 2012, with her appointment as CEO, Marissa Mayer had an ambitious plan to bring Yahoo back to its glory days and it was a theoretically sound one.
The majority of online users spend their time on smartphones engaged in activities like reading email, checking sports scores, getting weather and news updates, watching videos, chatting with friends, and connecting on social media. Most of these activities are traditional strong holds of Yahoo on the desktop. But Yahoo had not made the transition to mobile with its users.
So Mayer had a plan to bolster Yahoo’s mobile offerings and once again make it a top internet destination. However, a plan like this has three drawbacks: 1) Developing desirable well-trafficked mobile properties requires lots of hard-to-hire-for mobile design, engineering, and product talent. So Mayer chose to acquihire promising mobile startups instead. 2) It takes...
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